What Sterling Investment Counsel, LLC reported holding on Form 13F for the quarter ended Jun 30, 2026.
CIK 1925853 · Filed Jul 20, 2026
Values are as the managers reported them, in dollars.Open the Form 13F on SEC EDGAR
| Security | Shares | Change | Value | Of portfolio |
|---|---|---|---|---|
ISHARES TRS&P 500 GRWT ETF | 287.9K | +1.7% | $39.6M | 9.3% |
INVESCO EXCH TRADED FD TR IINASDAQ 100 ETF | 122.9K | +1.6% | $37.2M | 8.8% |
J P MORGAN EXCHANGE TRADED FEQUITY PREMIUM | 551.2K | +3.5% | $31.1M | 7.3% |
CAPITAL GROUP INTL FOCUS EQTSHS CREAT UNIT |
| 876.6K |
| New |
| $30.3M |
| 7.1% |
AAPLApple Inc. | 59.2K | −2.4% | $17.1M | 4% |
ISHARES TRCORE S&P MCP ETF | 202.6K | +1.8% | $15.6M | 3.7% |
J P MORGAN EXCHANGE TRADED FNEW YORK TAX FRE | 253.7K | New | $12.7M | 3% |
GOOGLAlphabet Inc. | 32.1K | −0.0% | $11.5M | 2.7% |
ISHARES TRCORE S&P SCP ETF | 69.2K | +1.4% | $10.3M | 2.4% |
FIDELITY COVINGTON TRUSTMSCI INFO TECH I | 35.5K | +2.8% | $10.1M | 2.4% |
NVDANVIDIA Corp | 48.2K | +4.6% | $9.6M | 2.3% |
ISHARES INCMSCI EMRG CHN | 93.7K | +0.4% | $9.6M | 2.3% |
ISHARES TRCORE S&P500 ETF | 11.6K | −0.8% | $8.7M | 2% |
AMZNAmazon Com Inc | 30.8K | +1.8% | $7.3M | 1.7% |
MSFTMicrosoft Corp | 17.9K | +3.2% | $6.7M | 1.6% |
BERKSHIRE HATHAWAY INC DELCL B NEW | 11K | −0.8% | $5.5M | 1.3% |
JPMJPMorgan Chase & Co | 14.5K | −2.6% | $4.8M | 1.1% |
PANWPalo Alto Networks Inc | 13.1K | +4.4% | $4.5M | 1.1% |
METAMeta Platforms, Inc. | 7.8K | +8.0% | $4.4M | 1% |
WMTWalmart Inc. | 35.5K | −0.1% | $4M | 0.9% |
VVisa Inc. | 11.4K | −0.6% | $3.9M | 0.9% |
GEVGE Vernova Inc. | 3K | −0.1% | $3.6M | 0.8% |
KOCoca Cola Co | 39.9K | +1.4% | $3.2M | 0.8% |
SPYSPDR S&P 500 ETF Trust | 4.1K | −0.1% | $3M | 0.7% |
LLYELI LILLY & Co | 2.3K | +0.9% | $2.8M | 0.7% |
GOOGAlphabet Inc. | 7.8K | −1.2% | $2.7M | 0.6% |
ISHARES TRRUS 1000 GRW ETF | 21.4K | +288.8% | $2.7M | 0.6% |
AVGOBroadcom Inc. | 6.8K | +4.5% | $2.6M | 0.6% |
ABBVAbbVie Inc. | 9.2K | +4.9% | $2.3M | 0.5% |
CFGCitizens Financial Group Inc | 32.9K | +1.8% | $2.3M | 0.5% |
ISHARES TRCORE MSCI TOTAL | 24K | −10.1% | $2.3M | 0.5% |
ISHARES TRCORE DIV GRWTH | 30.2K | −1.5% | $2.3M | 0.5% |
ETNEaton Corp plc | 5.2K | −1.0% | $2.2M | 0.5% |
ISHARES TRS&P 500 VAL ETF | 9.7K | −0.7% | $2.2M | 0.5% |
ISHARES TRCORE S&P US GWT | 11.1K | −11.7% | $2.1M | 0.5% |
ADIAnalog Devices Inc | 5.2K | −0.6% | $2.1M | 0.5% |
APHAmphenol Corp | 11.7K | +3.2% | $2.1M | 0.5% |
NOWServiceNow, Inc. | 20.1K | +18.9% | $2M | 0.5% |
CCitigroup Inc | 13.9K | +1.8% | $1.9M | 0.5% |
AEPAmerican Electric Power Co Inc | 13.4K | +2.6% | $1.8M | 0.4% |
HDHome Depot, Inc. | 4.9K | +2.5% | $1.7M | 0.4% |
MRKMerck & Co., Inc. | 13.3K | +2.0% | $1.7M | 0.4% |
GLOBAL X FDSRBTCS ARTFL INTE | 45.1K | +5.2% | $1.7M | 0.4% |
STXSeagate Technology Holdings plc | 1.7K | −1.7% | $1.7M | 0.4% |
SELECT SECTOR SPDR TRST STR ENERG ETF | 31.5K | New | $1.7M | 0.4% |
ARK ETF TRNEXT GNRTN INTER | 11.4K | +5.7% | $1.6M | 0.4% |
QQQInvesco QQQ Trust, Series 1 | 2.2K | +0.1% | $1.6M | 0.4% |
ISHARES TR0-5YR HI YL CP | 37K | +1.6% | $1.6M | 0.4% |
TMOThermo Fisher Scientific Inc. | 3.1K | +6.6% | $1.5M | 0.4% |
VANGUARD INDEX FDSS&P 500 ETF SHS | 2.2K | −7.9% | $1.5M | 0.4% |
MCDMcDonald's Corp | 5.6K | +6.1% | $1.5M | 0.4% |
PHParker-Hannifin Corp | 1.5K | +1.8% | $1.5M | 0.3% |
GLWCorning Inc | 5.8K | −31.9% | $1.5M | 0.3% |
COSTCostco Wholesale Corp | 1.6K | +0.8% | $1.5M | 0.3% |
UBERUber Technologies, Inc | 19.8K | +6.3% | $1.4M | 0.3% |
SELECT SECTOR SPDR TRST STR MATER ETF | 26.9K | New | $1.4M | 0.3% |
AMATApplied Materials Inc | 1.9K | −3.8% | $1.4M | 0.3% |
CAHCardinal Health Inc | 5.7K | −49.8% | $1.4M | 0.3% |
ISHARES INCMSCI EURZONE ETF | 18.6K | +10.1% | $1.3M | 0.3% |
MUMicron Technology Inc | 1.1K | −8.9% | $1.3M | 0.3% |
VANGUARD INDEX FDSMCAP GR IDXVIP | 3.8K | −11.3% | $1.2M | 0.3% |
BLKBlackRock, Inc. | 1.2K | +3.7% | $1.1M | 0.3% |
GILDGilead Sciences, Inc. | 9K | +2.3% | $1.1M | 0.3% |
GLOBAL X FDSCYBRSCURTY ETF | 29.2K | +7.8% | $1.1M | 0.3% |
ISHARES TRIBOXX HI YD ETF | 13.8K | +0.8% | $1.1M | 0.3% |
FIDELITY COMWLTH TRNASDAQ COMPSIT | 10.5K | ±0% | $1.1M | 0.3% |
JNJJohnson & Johnson | 4.2K | +0.5% | $1.1M | 0.2% |
CRMSalesforce, Inc. | 6.7K | +5.9% | $1M | 0.2% |
DEDeere & Co | 1.6K | +0.1% | $1M | 0.2% |
VANECK ETF TRUSTURANI NUCLE ETF | 8.8K | New | $1M | 0.2% |
MTBM&T Bank Corp | 4.2K | +0.0% | $1M | 0.2% |
SPDR SERIES TRUSTST STR P400MID | 14.8K | New | $1M | 0.2% |
TSLATesla, Inc. | 2.3K | −1.0% | $964K | 0.2% |
EQIXEquinix Inc | 913 | +2.6% | $951.7K | 0.2% |
ISHARES TREXPANDED TECH | 10.4K | +17.4% | $938.2K | 0.2% |
ISHARES TRU S EQUITY FACTR | 12.4K | +13.8% | $936.4K | 0.2% |
MAMastercard Inc | 1.8K | −0.9% | $927.6K | 0.2% |
SYKStryker Corp | 2.6K | +2.8% | $820.8K | 0.2% |
MELIMercadoLibre Inc | 463 | +7.4% | $785.9K | 0.2% |
DIASPDR DOW Jones Industrial Average ETF Trust | 1.5K | −0.4% | $779.9K | 0.2% |
VANGUARD WORLD FDINF TECH ETF | 6.5K | +700.0% | $773.5K | 0.2% |
ISHARES TRRUS MID CAP ETF | 6.9K | −3.6% | $761.8K | 0.2% |
VANGUARD ADMIRAL FDS INC500 GRTH IDX F | 9.2K | +500.1% | $761.6K | 0.2% |
SCHWSchwab Charles Corp | 8.2K | +21.9% | $752.7K | 0.2% |
BERKSHIRE HATHAWAY INC DELCL A | 1 | ±0% | $748.9K | 0.2% |
CATCaterpillar Inc | 701 | −7.9% | $746.9K | 0.2% |
IQVIQVIA Holdings Inc. | 3.8K | +4.2% | $727.5K | 0.2% |
ISHARES INCMSCI JAPAN ETF | 6.7K | +7.4% | $625.9K | 0.1% |
VANGUARD WHITEHALL FDSHIGH DIV YLD | 3.9K | +37.7% | $622.8K | 0.1% |
GSGoldman Sachs Group Inc | 592 | −0.3% | $598.6K | 0.1% |
VANGUARD WORLD FDMEGA GRWTH IND | 6.8K | +378.3% | $596.2K | 0.1% |
EXXON MOBIL CORPCOM | 4.3K | −8.3% | $589.5K | 0.1% |
PMPhilip Morris International Inc. | 3.2K | −0.4% | $577.1K | 0.1% |
ISHARES TRRUSSELL 2000 ETF | 1.9K | ±0% | $566K | 0.1% |
PEPPepsiCo Inc | 4.2K | −0.1% | $565.7K | 0.1% |
CTASCintas Corp | 3.3K | −10.0% | $564K | 0.1% |
CINFCincinnati Financial Corp | 3K | ±0% | $551.7K | 0.1% |
VANGUARD INDEX FDSVALUE ETF | 2.4K | +2.7% | $531.1K | 0.1% |
CRWDCrowdStrike Holdings, Inc. | 689 | +1.3% | $525.8K | 0.1% |
J P MORGAN EXCHANGE TRADED FULTRA SHRT ETF | 10.4K | −27.4% | $525.2K | 0.1% |
TTTrane Technologies plc | 1.1K | ±0% | $520.1K | 0.1% |
PLDPrologis, Inc. | 3.7K | +0.1% | $506K | 0.1% |
SELECT SECTOR SPDR TRST STR TECHN ETF | 2.6K | New | $493.8K | 0.1% |
FITBFifth Third Bancorp | 8.6K | +0.1% | $487.4K | 0.1% |
ISHARES TRJPMORGAN USD EMG | 4.9K | −0.2% | $477.2K | 0.1% |
VANGUARD INDEX FDSMCAP VL IDXVIP | 2.4K | −5.0% | $476.2K | 0.1% |
USBUS Bancorp de | 7.9K | ±0% | $474.9K | 0.1% |
GHCGraham Holdings Co | 405 | +0.2% | $461.8K | 0.1% |
PGPROCTER & GAMBLE Co | 3.1K | −8.9% | $457.4K | 0.1% |
ISHARES INCMSCI CDA ETF | 7.9K | +17.6% | $455.4K | 0.1% |
FNFFidelity National Financial, Inc. | 9.4K | +0.4% | $443.4K | 0.1% |
TAT&T Inc. | 21.3K | +0.0% | $441.9K | 0.1% |
WMBWilliams Companies, Inc. | 5.9K | +0.1% | $441.2K | 0.1% |
BACBank of America Corp | 7.6K | −2.2% | $433.6K | 0.1% |
VANGUARD INDEX FDSSM CP VAL ETF | 1.8K | −1.3% | $426.9K | 0.1% |
MPCMarathon Petroleum Corp | 1.7K | ±0% | $425.7K | 0.1% |
UNHUnitedHealth Group Inc | 1K | −15.5% | $421.9K | 0.1% |
GLOBAL X FDSS&P 500 CATHOLIC | 4.7K | −2.9% | $418.5K | 0.1% |
AMDAdvanced Micro Devices Inc | 710 | New | $412.4K | 0.1% |
LOWLowe's Companies Inc | 1.9K | +0.6% | $409.9K | 0.1% |
UPSUnited Parcel Service Inc | 3.8K | −1.3% | $405.3K | 0.1% |
VANGUARD WORLD FDMEGA CAP VAL ETF | 2.5K | −3.8% | $401.8K | 0.1% |
IBMInternational Business Machines Corp | 1.4K | −5.7% | $395.9K | 0.1% |
ISHARES TRNEW YORK MUN ETF | 7.3K | ±0% | $395.6K | 0.1% |
FFord Motor Co | 28.4K | +11.7% | $395.4K | 0.1% |
ODCOil-Dri Corp of America | 3.9K | ±0% | $393.9K | 0.1% |
ISHARES TRS&P SML 600 GWT | 2.2K | −0.7% | $392.3K | 0.1% |
TMPTompkins Financial Corp | 4K | −52.1% | $375.1K | 0.1% |
CSXCSX Corp | 7.9K | −0.1% | $373.6K | 0.1% |
EIXEdison International | 5K | +10.6% | $371.3K | 0.1% |
VANGUARD SPECIALIZED FUNDSDIV APP ETF | 1.6K | −19.2% | $369.6K | 0.1% |
CSCOCisco Systems, Inc. | 3.1K | +0.2% | $359.2K | 0.1% |
PROSHARES TRSP500 EX ENRGY | 4.4K | +0.5% | $357.4K | 0.1% |
METMetLife Inc | 4.2K | +0.4% | $355.5K | 0.1% |
GLDSPDR Gold Trust | 964 | ±0% | $355.1K | 0.1% |
ETREntergy Corp | 3.1K | −0.3% | $350.3K | 0.1% |
PWRQuanta Services, Inc. | 485 | ±0% | $349.2K | 0.1% |
WISDOMTREE TRUS SMALLCAP DIVD | 8.4K | ±0% | $343.1K | 0.1% |
CVXChevron Corp | 2K | −41.9% | $339.1K | 0.1% |
HCAHCA Healthcare, Inc. | 857 | −1.2% | $334.1K | 0.1% |
AMGNAmgen Inc | 921 | −13.8% | $333.5K | 0.1% |
LINLinde PLC | 638 | +2.2% | $331.1K | 0.1% |
HIGHartford Insurance Group, Inc. | 2.5K | ±0% | $330K | 0.1% |
ESEversource Energy | 4.5K | −0.9% | $328.8K | 0.1% |
KLACKLA Corp | 1.1K | New | $325.8K | 0.1% |
ISHARES TRMSCI USA MIN ETF | 3.3K | New | $322K | 0.1% |
ISHARES INCMSCI PAC JP ETF | 5.8K | +16.5% | $309.7K | 0.1% |
J P MORGAN EXCHANGE TRADED FINTRNL RES EQT | 3.7K | −0.6% | $308.5K | 0.1% |
VANGUARD INDEX FDSTOTAL STK MKT | 833 | +12.9% | $308.2K | 0.1% |
ISHARES TRMSCI UK ETF NEW | 6.6K | +11.0% | $306.3K | 0.1% |
AXPAmerican Express Co | 902 | −3.4% | $305K | 0.1% |
RFRegions Financial Corp | 10K | +0.6% | $303.4K | 0.1% |
ISHARES TRRUS MD CP GR ETF | 2.1K | −3.8% | $303.4K | 0.1% |
ISHARES TRS&P MC 400GR ETF | 2.6K | −0.2% | $302.7K | 0.1% |
DUKDuke Energy CORP | 2.4K | −31.4% | $300.8K | 0.1% |
LMTLockheed Martin Corp | 580 | +3.6% | $295.5K | 0.1% |
DDominion Energy, Inc | 4.3K | ±0% | $290.8K | 0.1% |
ISHARES TRSHRT NAT MUN ETF | 2.7K | −3.2% | $289.1K | 0.1% |
PEGPublic Service Enterprise Group Inc | 3.6K | ±0% | $288.6K | 0.1% |
MOAltria Group, Inc. | 4K | −27.7% | $285.9K | 0.1% |
SPDR SERIES TRUSTST BLOO HIGH ETF | 2.9K | New | $279K | 0.1% |
ISHARES TRRUS MDCP VAL ETF | 1.7K | −17.4% | $277.8K | 0.1% |
ISHARES TRUS TREAS BD ETF | 12.2K | −3.6% | $277.5K | 0.1% |
VANGUARD CHARLOTTE FDSTOTAL INT BD ETF | 5.7K | −2.5% | $275K | 0.1% |
ISHARES TRMSCI ACWI EX US | 3.6K | +2.2% | $274.8K | 0.1% |
J P MORGAN EXCHANGE TRADED FNASDAQ EQT PREM | 4.5K | New | $274.1K | 0.1% |
UNMUnum Group | 3K | ±0% | $272K | 0.1% |
ISHARES TRCORE MSCI EAFE | 2.7K | −4.5% | $262.9K | 0.1% |
TJXTJX Companies Inc | 1.7K | −0.9% | $262.3K | 0.1% |
ISHARES TRCORE S&P TTL STK | 1.6K | +3.7% | $260.5K | 0.1% |
MKLMarkel Group Inc. | 132 | +15.8% | $257.8K | 0.1% |
ISHARES TRUSD INV GRDE ETF | 4.9K | −3.7% | $253.5K | 0.1% |
SPDR SERIES TRUSTST STR SP BIOT | 1.6K | New | $253K | 0.1% |
SPDR SERIES TRUSTST STR P500VAL | 4.1K | New | $249.7K | 0.1% |
SSGA ACTIVE ETF TRST STR BL LN ETF | 6.2K | New | $248.2K | 0.1% |
BBYBest BUY Co Inc | 3.2K | −13.8% | $246.5K | 0.1% |
FEFirstenergy Corp | 5.2K | ±0% | $246.4K | 0.1% |
ISHARES TRMSCI USA QLT FCT | 1.1K | −47.7% | $246.3K | 0.1% |
IBITiShares Bitcoin Trust ETF | 7.4K | New | $245.3K | 0.1% |
BIPBrookfield Infrastructure Partners L.P. | 6.7K | ±0% | $244.9K | 0.1% |
NFLXNetflix Inc | 3.4K | ±0% | $243.3K | 0.1% |
VANGUARD WORLD FDHEALTH CAR ETF | 790 | ±0% | $236.2K | 0.1% |
ISHARES TRS&P 100 ETF | 644 | ±0% | $235.6K | 0.1% |
ISHARES TRISHARES BIOTECH | 1.2K | −6.6% | $230.3K | 0.1% |
ISHARES TRRUS 2000 GRW ETF | 581 | New | $228.9K | 0.1% |
ISHARES TRESG MSCI USA ETF | 3.2K | New | $222.7K | 0.1% |
ISHARES TRESG EAFE ETF | 2.6K | New | $215.9K | 0.1% |
EXCExelon Corp | 4.6K | +12.1% | $213.5K | 0.1% |
GBTCGrayscale Bitcoin Trust ETF | 4.7K | ±0% | $212.4K | 0.1% |
VZVerizon Communications Inc | 4.9K | −14.4% | $209.2K | 0.1% |
ADPAutomatic Data Processing Inc | 923 | New | $206.6K | 0.1% |
TMUST-Mobile US, Inc. | 1.2K | ±0% | $205.6K | 0.1% |
SOUNSoundhound AI, Inc. | 16.7K | −26.7% | $108K | 0.1% |
GOAIEva Live Inc | 25K | ±0% | $65.8K | 0.1% |
| 200 | New | $54.1K | 0.1% |
| 100 | New | $9.9K | 0.1% |
PRPLPurple Innovation, Inc. | 10K | ±0% | $3.6K | 0.1% |