Purple Innovation, Inc.
PRPL· Nasdaq
PRPLPurple Innovation, Inc.
Who holds Purple Innovation, Inc., from the managers’ Form 13F reports for the quarter ended Jun 30, 2026.
Form 13F covers managers with $100 million or more. Positions are as of the quarter end and filed up to 45 days later; the latest quarter fills in as reports land.
| Manager | Shares | Change | Value | Of portfolio | Filed |
|---|---|---|---|---|---|
| Coliseum Capital Management, LLC | 46.9M | ±0% | $16.7M | 1.4% | Aug 14, 2026 |
| Wasatch Advisors LP | 5.1M | ±0% | $1.8M | 0.1% | Jul 10, 2026 |
| Vanguard Capital Management LLC | 2.2M | −2.0% | $789.1K | 0% | Aug 13, 2026 |
| BlackRock, Inc. | 1M | −0.0% | $373.2K | 0% | Aug 7, 2026 |
| Dynamic Advisor Solutions LLC | 752.2K | ±0% | $268.5K | 0.1% | Jul 7, 2026 |
| Millennium Management LLC | 727.9K | −14.2% | $259.9K | 0.1% | Aug 14, 2026 |
| Geode Capital Management, LLC | 617.9K | −8.6% | $220.6K | 0% | Aug 12, 2026 |
| Jacobs Levy Equity Management, Inc | 608.2K | ±0% | $217.1K | 0.1% | Aug 14, 2026 |
| Shay Capital LLC | 371.2K | +199.1% | $132.5K | 0.1% | Aug 14, 2026 |
| Crumly & Associates Inc. | 333.3K | +14.1% | $119K | 0.1% | Jul 8, 2026 |
| Goldman Sachs Group Inc | 315.9K | +115.9% | $112.8K | 0% | Aug 14, 2026 |
| Vanguard Fiduciary Trust Co | 308.5K | ±0% | $110.1K | 0% | Aug 13, 2026 |
| Anson Funds Management LP | 300K | ±0% | $107.1K | 0.1% | Aug 13, 2026 |
| Charles Schwab Investment Management Inc | 282.2K | −1.7% | $100.8K | 0% | Aug 14, 2026 |
| Stratos Wealth Partners, LTD. | 273.6K | +0.1% | $97.7K | 0.1% | Aug 11, 2026 |
| State Street Corp | 259.8K | ±0% | $92.8K | 0% | Sep 22, 2026 |
| UBS Group AG | 156.2K | +171.5% | $55.8K | 0% | Aug 13, 2026 |
| Tudor Investment Corp et AL | 150.6K | ±0% | $53.8K | 0.1% | Aug 14, 2026 |
| Divisadero Street Capital Management, LP | 138.6K | ±0% | $49.5K | 0.1% | Aug 14, 2026 |
| Northern Trust Corp | 137.1K | +41.0% | $48.9K | 0% | Aug 13, 2026 |
| MML Investors Services, LLC | 129K | −2.2% | $46.1K | 0.1% | Aug 7, 2026 |
| Qube Research & Technologies Ltd | 118.4K | +383.5% | $42.3K | 0% | Aug 14, 2026 |
| Midwest Financial Group LLC | 115K | ±0% | $41.1K | 0.1% | Jul 21, 2026 |
| LPL Financial LLC | 100.1K | +30.9% | $35.7K | 0% | Aug 7, 2026 |
| B.O.S.S. Retirement Advisors, LLC | 82.8K | −17.2% | $29.6K | 0.1% | Jul 20, 2026 |
| Bridgeway Capital Management, LLC | 75K | ±0% | $26.8K | 0.1% | Aug 14, 2026 |
| Simplex Trading, LLC | 59.7K | +27.6% | $21.3K | 0% | Aug 12, 2026 |
| MAI Capital Management | 50K | ±0% | $17.9K | 0.1% | Aug 14, 2026 |
| Renaissance Technologies LLC | 43.5K | −93.6% | $15.5K | 0% | Aug 13, 2026 |
| Vanguard Global Advisers, LLC | 30K | ±0% | $10.7K | 0% | Aug 13, 2026 |
| Legacy Wealth Managment, LLC | 28.6K | −50.3% | $10.2K | 0.1% | Aug 13, 2026 |
| Caprock Group, LLC | 27.4K | ±0% | $9.8K | 0.1% | Jul 27, 2026 |
| DAVENPORT & Co LLC | 25K | ±0% | $8.9K | 0% | Jul 13, 2026 |
| XTX Topco Ltd | 23.7K | −79.6% | $8.5K | 0.1% | Aug 14, 2026 |
| Cottage Street Advisors LLC | 14.3K | ±0% | $5.1K | 0.1% | Jul 21, 2026 |
| Plan Group Financial, LLC | 13K | ±0% | $4.6K | 0.1% | Aug 3, 2026 |
| Kestra Private Wealth Services, LLC | 10.8K | New | $3.8K | 0% | Jul 28, 2026 |
| Tower Research Capital LLC (TRC) | 10.5K | New | $3.7K | 0.1% | Aug 11, 2026 |
| Group One Trading LLC | 10.5K | −10.6% | $3.7K | 0% | Aug 14, 2026 |
| Kesler, Norman & Wride, LLC | 10K | ±0% | $3.6K | 0.1% | Jul 23, 2026 |
| Seros Financial, LLC | 10K | ±0% | $3.6K | 0.1% | Aug 13, 2026 |
| Sterling Investment Counsel, LLC | 10K | ±0% | $3.6K | 0.1% | Jul 20, 2026 |
| Osaic Holdings, Inc. | 9.1K | −12.9% | $3.3K | 0% | Aug 14, 2026 |
| JPMorgan Chase & Co | 8.4K | −97.5% | $3.2K | 0% | Aug 12, 2026 |
| Crewe Advisors LLC | 8.8K | ±0% | $3.2K | 0.1% | Jul 24, 2026 |
| Jones Financial Companies LLLP | 2K | ±0% | $780 | 0% | Aug 14, 2026 |
| Optiver Holding B.V. | 1.6K | ±0% | $569 | 0% | Aug 12, 2026 |
| Morgan Stanley | 1.5K | −1.1% | $525 | 0% | Aug 13, 2026 |
| IFP Advisors, Inc | 844 | ±0% | $301 | 0% | Jul 20, 2026 |
| Armstrong Advisory Group, Inc | 500 | New | $179 | 0% | Jul 13, 2026 |
| Wells Fargo & Company | 413 | ±0% | $147 | 0% | Aug 14, 2026 |
| Barclays PLC | 394 | +39,300.0% | $140 | 0% | Aug 14, 2026 |
| Larson Financial Group LLC | 293 | ±0% | $105 | 0% | Aug 14, 2026 |
| BNP Paribas Financial Markets | 188 | ±0% | $67 | 0% | Aug 13, 2026 |
| IFS Advisors, LLC | 140 | ±0% | $49 | 0% | Aug 11, 2026 |
| GSA Capital Partners LLP | 74K | New | $26 | 0.1% | Aug 6, 2026 |
| Rockefeller Capital Management L.P. | 30 | ±0% | $11 | 0% | Aug 13, 2026 |
| HRT Financial LP | 19.8K | +80.0% | $7 | 0% | Aug 14, 2026 |
| SBI Securities Co., Ltd. | 10 | ±0% | $4 | 0% | Jul 23, 2026 |
| Arax Advisory Partners | 5 | +400.0% | $2 | 0% | Aug 10, 2026 |
| NewEdge Advisors, LLC | 1 | ±0% | $0 | 0% | Aug 12, 2026 |
| Royal Bank of Canada | 150 | −62.0% | $0 | 0% | Aug 14, 2026 |
